Description
PART I: LEVERAGE
Group Leverage
Like a long pole, that can shift a great weight with little effort; such is the case with succeeding in business.
Your chances of succeeding- as an ‘army of one’ fall somewhere between zip, zilch and nill.
Social Marketing [i.e. Joint Venture Marketing] is the critical key to enjoying on-going success. There are approximate 100,000,000+ Web sites out there…and growing daily.
Without some good old’ fashion Joint Venture Networking skills under your belt; you chances of *not* getting noticed are virtually guaranteed! Though there are many different types of leverage, two- in particular- will be explored in this segment:
Joint Venture Marketing Leverage
All but gone [certainly rare, to say the least] are the days when you could merely just e-mail an E-zine Publisher with a copy of your offerings and a 50% profit-share.
You’ve got to captivate your potential Joint Venture Partners with a more strategic, longer-range heap of killer benefits, as well. Prove to them that you are extremely sensitive to *their* overall wants, needs and desires- not yours or mine.
Good Strategic Joint Venture Alliances take time to cultivate…It’s all about building trust.
When a List Master recognizes you as a genuine Expert within your niche, and that you just don’t recommend anything that you- yourself- are not absolutely delighted with as the end-consumer…
They will be far more enthusiastic about JV’ing with you in the future, because people like to do business with people they know and trust…
Are you someone who is trustworthy and whole-heartedly worth getting to know?
Does your JV Proposal showcase *them* in the ‘limelight’?
Is your focus on assisting them, in every way within your means, to help them grow their business and become even more successful?
If not- You need to seriously reconsider your marketing priorities…before you ‘figure it out’ the hard way!
That said…nothing can propel you to [seemingly] overnight success like a well-thought-out and deftly-crafted JV- Nothing.
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Every single truly successful marketer realized- at some point within their career- that in order to get to where their truly trying to be; they have to whole-heartedly and cheerfully assist others in doing the same.
This is especially true when making first contact with a good potential Partner…remember; it is you going to them, for something you want- Not the other way around.
Until you’ve cultivate your own Master List of 20,000, 50,000, even 100,000 Loyal Readers; and you are now the one getting slammed with 10 to 20 Joint Venture Proposals per day, on average…
To create successful, mutually beneficial JV’s; you must pole-position your wants, needs and desires in such a way as to naturally resonate with/compliment theirs.
Often times, this is *much* easier said than done; as good JV Proposals require a fair and reasonable amount of selfless and candid receptiveness, attention to detail and deep meditation.
However…the dividends are supremely worth it!
Traffic Leverage
Short of having a ‘bottomless wallet’…you will quickly realize, early in your online success endeavors; exactly just how difficult it is to drive consistent, quality traffic to your Web site.
Virtually all of the ‘marketing gurus’ trying to sell you how you, too, can quickly and easily make boatloads of cash online, with no out of pocket expenses; are feeding you a fat, stinky pile o’ bull. Run…Fast!
And hide your wallet!!!
Furthermore, they straight-up buy their traffic, one way or another; until such point as they have established a monster downline of resellers [one of your primary goals, actually].
Ahhh, yes…
Then you too can- indeed- make boatloads of cash on the Internet and perhaps even become the next ‘guru’…
Safe Rule of Thumb for ANY Business Endeavor
The more money [up front] you invest in yourself, the less time that you’ll be shackled to your venture. The less money you are willing to you invest in yourself, the more time you will spend [exponentially] to overcome lack of funds.
In a nutshell, you can actually become quite successful on the Internet- generating a modest four figures a month- with virtually no out-of-pocket expenses. However…
Do plan on exercising Due Diligence and spending thousands of hours.
Hence, why it is critically important to choose something that you are 100% *absolutely* passionate about- as the end-consumer hobbyist!
I apologize if the blunt truth of the matter ‘takes the wind out of your sails’…but, again- I wish someone was this brutally honest with me years ago!
“This will increase your profitability substantially, while cutting down your work load!”
Labor Replication
The closer you want to get to all of that free time and boatloads of money you’ve indubitably been promised time and time again…
The more closely you must examine exactly what it takes to become as digitally automated as possible! Which also takes into consideration creative opportunities such as outsourcing, viral e-marketing and B2B JV barter.
One very excellent example is the awe-inspiring power of autoresponders. Depending on your particular approach; a deftly-crafted autoresponder series can cultivate long-term customers, clients, subscribers, etc…Only if the information you are divulging high-quality.
Another prime example is a genuinely high-quality, PLR e-book. Most especially if these can be re-branded, featuring your downlines’ primary Web venture.
Perhaps a Strategic Joint Venture Alliance…or a Member Site- In which you provide your members with a step-by-step plan of action and everything they need to achieve their own success, on- line [tenacity not withstanding, of course]!
In each of these examples, the Principle of Labor Replication [another demonstration of leverage] is invoked- your one and only Way to *consistent* Internet Success-
Regardless of your offerings…but if you are not willing to actually put forth the effort and initially act upon your knowledge, and then this will merely be entertainment to you.
Due Diligence
This is one subject that the vast majority of Internet Marketing ‘gurus’ avoid like the plague.
Why?
Because if they were 100% straight-up with you from the get-go and told you in no uncertain detail exactly just how hard, time-consuming and resource-consuming owning and operating your own truly successful biz op *really* is…
They somehow got it figured that you’ll end up opting out and they’ll end up losing the almighty buck they stood to make on your complete and utter ignorance. The faster and easier they promise you tons of money and leads; the far more cynical I’d be, if I were you.
And this applies to the so-called Joint Venture Systems out there, as well-of which I own several.
Good, solid long-lasting Joint Ventures actually do require a great deal of time, effort and giving of yourself…especially if they require a Joint Venture Agreement Contract.
However- these are the very the types of JV’s that really can make you fabulously wealthy… seemingly overnight.
As a matter of fact, if it is anything short of a methodically built-up System- over a reasonable period of time [6 months to a year]…then I can all but guarantee you that you are setting yourself up for some serious grief.
Sure…the rare exception to the rule- such as that deftly-crafted and patiently-researched Joint Venture Proposal you hit BIG with in just a few short weeks or even days…because you done paid your Due Diligence!
An entirely different approach: Tell your people the *whole* truth- and nothing but.
Don’t sell them pipe dreams, fluff and just plain crap; in the hope of making a sale. In fact, don’t sell them anything. Give ‘Till It Hurts [for being such a blatantly promiscuous sneezer…it happens to be one of Robert G. Allen’s truly superb Principles].
And when you actually do attempt to ‘sell’ your reader something:
Do it in a way that they are both absolutely eager and confident in your recommending them such a kick@$$ deal, offer, etc. Treat your Reader [most literally] as if they were your best friend, and develop a relationship accordingly. And this is just one of many ways Due Diligence comes into play.
One very sad mistake made over and over again -particular to Internet Marketing proselytes and neophytes- is promotion of a cookie-cutter biz op that they are absolutely not the delighted end user of. Self-evident.
If you’re just starting out [or strongly considering doing so] – Do not fall into this fatal trap….
