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Secret #1 – How to Turn Free Ebook into a Quality $297 Product

Let’s say you have this free ebook that’s of quality, around 100 pages. Here’s how to take it and turn it into a $297 information product.

How to Increase the Perceived Value

Free information is perceived to have a low value, especially free blog posts with ads way off in the corner.

Listen to this.

Perceived value is everything. Water used to be only free, but now you can buy a Dasani out of a Coke machine for a buck. It’s the same water you can get for free with a cheap filter attached to your sink. Yet bottled water now has a perceived value of up to $1.

As for digital products online:

• Ebooks have a perceived value of $7 to $28.

• mp3 products are generally perceived at around $47.

• Downloadable videos are perceived up to $97 a piece.

• Software is perceived anywhere between $97 to the $1,000s.

These are estimates based on studying marketing and observing prices. Some might disagree.

Let’s take a free ebook and make some real money…

I’d take this quality ebook and turn it into another form of media with a higher perceived value.

• Ebook = $27 per sale

• Ebook > mp3 Audiobook = $47 per sale

• Ebook > mp3 Audiobook > Screen Captured Video = $97 per sale

Turn your ebook into a form of downloadable media with higher perceived value. You can do it yourself or hire someone to do it cheaply at Elance.com. If you want to do a screen captured video, use Camtasia or a cheaper program like it. (Camtasia can be found at camtasia.com or techsmith.com/camtasia). A lot of people are downloading audio for big bucks these days because they can load it up into their iPods and take a product with them on the road.

But it doesn’t end there!

How the Right Packaging Increases Perceived Value

Let’s say you took your free ebook and turned it into a 4-hour-long screen capture instructional video course and you’re selling it now for $97. If you offer 50% commissions to affiliates, you’ll have a ton of Super Affiliates promoting the quality product that has high value and high perceived value for $43.50 per commission. The affiliates will also be building your e-mail list for you.

What if I told you that by making two minor adjustments that you could triple the cost of this product and it’ll still have value?

Here’s what you do.

1. Call it a “course.”

2. Go to your graphics guy and tell him, “Instead of creating a graphic for just one 4-hour-video, make it look like 5 DVDs in a bulk package.”

Infomercials have proven time and time again that bulk packages out-pull single packages 5 to 1, because of higher perceived value.

Now you have a bulk package that you could sell for even $247 to $297 or more. If it’s a course in bulk, the perception of your product will be that it’s an investment by which there will be a return.

A Drop in the Bucket

At this point your prospects are salivating over this high perceived value video course on how to do whatever it is that you teach. But they aren’t quite ready to buy. They want to whip out that credit card, but they need you to give them another big reason why.

You need to make it look like your product’s price is a drop in the bucket compared to the benefits that the prospect is getting.

So we do two things:

1. Pile on quality bonuses like audios, reports, interviews, you name it. This increases value. You can buy Master Resale Rights to products for practically nothing at eBay. Just make sure the license says you can give it away as a bonus.

2. You need a USP, a Unique Selling Proposition. You’ll need something of high perceived and unique value to close the deal. In your case, you could offer mentoring from your own online mentoring school or a free critique or free coaching of some kind.

These two things significantly increase the perceived value as well as the actual value of your product and now service as well.

A prospect passionate about your subject would be willing to invest $297 as a one-time fee for $1,000s of dollars worth of products and services on your topic.

The great news is anyone can do this with a how-to ebook.

What if we flip flopped it?

Say you don’t feel comfortable with charging this much money. So what can you do?

We flip flop. You instead charge $47 per month for your mentoring service and as a bonus tack on your $297 video course or $47-$97 audio course (better yet, do both). This will build a solid stream of residual income.

Affiliates will still be pleased with pushing your service because they will be getting residual income as well.

There you have it

So there’s how you go from giving away a free ebook to making an easy

$180.50 per day or more on the internet (and that’s just 100 visitors to your sales page per day converting at an average 1%).

Secret #2 – The Easiest Money You’ll Ever Make Online

Here’s one of the best-kept secrets in the internet marketing world. Want to know the easiest way to make money on the net?

Here’s your website

• You get tons of traffic, but you don’t work for it.

• You have tons of unique content, but you didn’t even publish it yourself.

• You have a thriving internet business that takes 10 minutes a day to run.

I know. You’re thinking I can’t be serious. You think this because you’ve probably never heard about what you’re about to discover.

Here’s what I’m talking about

• An online business that others promote.

• An online business others produce unique content for.

• An online business that you so easily build a list with that it’s like child’s play.

Here’s what you do

• Choose a market you already work in, one that you’ve already started building a list in.

• Install the Drupal Open Source (free) content management system on your new website.

• Install Drupal’s AdSense Module.

Because here’s what’s going on

Let’s say you have Drupal installed on your website. We’ll say it’s a community that publishes articles on internet marketing.

The AdSense Module allows you to share AdSense ad space with the users of your site. Whenever they publish an article on your site, their AdSense ads are displayed a percentage of the time on their own articles. The Module also has a similar referral program.

• Easy Content:

You offer 90% AdSense earnings to your users for their own pages (this is easy to set).

• Easy Traffic & Easy Content:

You offer 10% AdSense earnings to your users who refer others to the site using their referral link. Whenever they refer someone, their ads are displayed on the pages of the users they referred 10% of the time.

This module takes care of all of your content and traffic problems.

How to set it up

I’m not going to go into the technical details of how to set up your Drupal community. For one it’s boring. Two it’s easy when you use the free on-site Drupal guide and support forum.

Here’s how you and your users will benefit

You’ll benefit because you’re making easy small amounts of AdSense cash and that’s all!

No that’s not all… Not even close friend.

The golden nugget of this operation is that you can put an opt-in form on your users’ pages and collect e-mails all day long for doing nothing.

Your users will benefit from writing and publishing on an already established site. They’ll all get to know each other and it’ll be like a blogging

community. They’ll likely make more AdSense revenue than with their dinky Blogger or WordPress blogs.

So far there have been a lot of blogging communities with AdSense sharing, but the webmasters are having a cookout with money (grilling 100-dollar bills like they’re damn steaks) by not marketing at the same time. Build your list and this is a perfect opportunity for you to have an almost automated successful online business.

How to get your site rolling