Description
1
Subject line: First Lesson – Copywriting Business Crash Course
Hello “autoresponder code here”,
Welcome to the first lesson in Copywriting Business Crash
Course.
Each day for the next few days you will receive a lesson
that will help you learn the ins and outs of starting your own
copywriting business from home.
In this first lesson we are going to go over some of the basic
aspects involved in starting your own copywriting business.
Copywriting services are in big demand especially with the
continuous growth in the information and technology industry. If you
have good writing skills that can meet the needs of the market you
can make a very nice living with your own copywriting business.
One of the better benefits of starting a copywriting business is that
you can often work on your own schedule.
If you’re interested in starting your own copywriting services, either
as a professional copywriter or freelance, you need to set- up your
home and prepare yourself by learning everything you can.
If you don’t have a lot of information and enough background as a
copywriter, then learn it is vital to your success that you take the
time to learn the trade. You can get training (online or off) you can
even become certified by agencies as a good copywriter once
you have had the proper training and have some experience under
your belt.
Keep in mind that the quality of your writing will reflect on your
completed projects, so you may not need to worry as much about
a long education especially if you have sense and style in your
writing.
However, if you would like to be an expert copywriter in a specific
field, you should definitely get the proper training. For instance if
you like to write about legal studies or medical transcription,
training will greatly help especially if the topic you would like to
write about is sensitive or needs a touch of ethics and
professionalism.
When you are ready you will want to write a resume detailing your
copywriting skills. Emphasize any knowledge, background,
credentials you have. Since copywriting is all about marketing
various services and products, you should include the outcome of
your education or training.
To set up your copywriting service business, you only need a small
investment to begin with. You should have a quality computer, a
speedy internet connection, a good printer and necessary
computer peripherals that will help you get your work done
efficiently.
You also need to have a dedicated email address for your
business along with a mailing address and perhaps a dedicated
phone number, so that your clients can contact you easily. This will
help you to keep your business and private communications
separate and it will also add a professional feel to your business
from the start.
Next it is time to start looking for new clients. In the beginning most
of the copywriting projects you will work on will be part-time and
can be worked on from home. One place to start is online on sites
like Craigslist, Elance and Guru.com. You can search through
posts on these sites for freelance copywriting jobs, you can also
post your offer of services as well.
If you have the enough resources, you should develop a
professional website. Today, copywriters need to be in the
electronic world for faster communication and business
transactions. Have it designed specifically to attract people
looking for copywriting services. Be sure to include as much
background information about your copywriting services as
possible. Don’t be shy and be sure to include samples of your
work.
After you have successfully completed a project for your first
clients, be sure to ask them if they know any other possible clients
that they can refer to you. You can even devise a referral system
as a bonus to your clients who can refer new clients to you.
Lastly, you should not spend too much effort and money in making
your websites, purchasing equipment at the cost of looking for
referrals. It’s very essential to be ready, but you want to devote
most of your time on business transactions such as writing your
first copywriting project.
We have a lot to go over in the next few days if you want to
learn how to start your own successful copywriting business, so
make sure you look for your next lesson soon. We will be talking
about how you can improve your copywriting skills.
Thank you again for joining,
“your first name here”
“your email address”
“your URL here”
—————————————————————-
2
subject line: Second Lesson – Copywriting Business Crash
Course
Hello “autoresponder code here”,
It’s time for your second lesson in the Copywriting Business Crash
Course. I hope you found lesson one informative and that you are
ready to learn a few things on how to improve your copywriting
skills.
Since you are embarking in a business that consists of
copywriting services, good copywriting skills are essential
especially if you want your business to be lucrative. It is also a vital
part of attracting new and repeat clients.
With the appropriate preparation and determination, you can
easily enhance your copywriting skills. Feedback is one very
good way to improve your skills especially when you want to stay
in the business. You can follow these following tips to improve your
copywriting and its results.
Groundwork is the key to persuasive copywriting. When you begin
a new project do thorough research on the topic and get as much
information you possibly can. Keep an open line of communication
with your clients for the additional data you may need.
When speaking with clients ask questions that are relevant to the
project. It is important that you understand the product entirely, its
benefits, nature, advantages, disadvantages, major features and
marketability. You should also collect testimonials from their
satisfied customers to add credibility to your content.
After collecting data on the product, you can think of relevant ideas
about the target consumers. Think of the primary audience and the
consequent clients that you need to convince that the product is
great. You should examine the different motivating factors of the
consumers including culture, character and economic factors. You
can use emotional appeals such as fear of loss or bandwagon to
drive motivation whenever applicable.
Learn about the marketing and advertising channels related to the
product. Read many magazines or newspapers that you are
planning to build advertisement for to have a better look on the
tone of the general audience.
If you are copywriting a classified ad, try to look on the published
ads, then try to follow the essential rules, and then try to work on
the factors that will make your ads stand out from the rest when it
will be etched with numerous ads of the same type.
Figure out the main purpose of your copy. It’s very important that
you write with your preferred ideas in your mind, but it should also
be approved by your client. Your copy’s main goal might be to get
many phone inquiries to your clients or sell a product. You can
include some calls to action all over your copy so that the
audience can have several chances to take action while reading
your copy.
You can also sum up the main advantages or benefits of the copy.
Emphasize the greatest advantage in alluring headlines and use
details to keep up your assertions such as testimonials, verified
laboratory results and product testing. You should write your copy
in the proper style relevant to the market needs.
Chatty or informal copywriting with a whisk of professionalism can
do the job in accordance with the industry you are doing business
with. Write as if you are face to face with the consumer. When you
are finished with the first draft walk away from the copy for a while
then return to it with fresh eyes and edit it if necessary.
You should send the copy and ask for feedback. By a feedback
mechanism, you can figure out the effectiveness of the copy. As
well, you can plan to enhance the results by testing one sense or
style on another project. For instance, you can try changing the
title. Take the title that gives best results and use it as the new
control to test the future titles of your projects.
Look for your next lesson soon! We will be talking about
developing a portfolio for your copywriting services. Again, I
appreciate your joining me for this short ecourse.
“add your name here”
“your email address”
“your URL here”