Description
Introduction
If you have a website from which you are trying to make money, you must
have visitors to that site in order to do so.
It is a little like having a store in the local high street or shopping mall. If
no-one ever finds your store and wanders inside, then it does not matter
how classy your products are, or how competitive your prices, you will never
make any sales until you start pulling in potential customers.
The same rules apply in the world of online business. No visitors to your site
is exactly the same as no potential customers walking into your real world
store and no sales.
Therefore, you need to adopt tactics and methods that will make sure that
your site enjoys hundreds or perhaps even thousands of visitors a day.
There are lots of different ways of doing this, and once your business
becomes better established, you should use every traffic generation tactic
that you know of to maximize the number of visitors that you enjoy.
However, some of the quickest and most effective ways of getting people to
visit your sales page are the ones that cost money as well, and that may be
money that you don’t have available right now.
For example, using the AdWords Pay-Per-Click online advertising program
from Google will have visitors landing on your page within a matter of hours,
so it is extremely effective in these terms. However, unless you know
exactly what you are doing when you create your AdWords campaign, it can
be a very expensive way of attracting visitors, and the number of new
internet marketers who have been severely ‘burned’ by their first few
AdWords campaigns are legion.
There is another factor that you need to consider as well.
Online advertising program like AdWords are still extremely effective, but
they are becoming less so as people become more aware that when they see
‘Sponsored Links’ on a page, it means that they are looking at paid
advertising.
People in general and internet users in particular seem to have an increasing
aversion to visiting sites that use paid advertising to promote their products
and services, perhaps because they believe that sites that pay to advertise
will always be those that are trying to sell them something.
Despite what those of us who run internet based businesses might like to
believe, most people do not surf the internet with the intention of buying
anything. They do so to seek information and answers to the questions that
they have, and as a general rule they are trying to find that information for
free.
