Description
By now you ought to have a picture coming forth of who you think
your ‘ideal’ lead is … or who you wish it to be. Depending upon the
nature of your business, you may even be able to write a description
of your lead. “My target lead is a middle-class woman in her middle
years who’s married and has youngsters, and is environmentally
conscious and physically fit.” Based on the numbers you exposed in
your research, above, you may even know, for instance, that there are
about 9000 of those potential leads in your area! It may well be that
3000 of them are already loyal to a rival, but that still leaves 6000
who aren’t, or who haven’t yet bought the product from anybody. Do
the research!
So how do you stay calm, composed and sustain confidence in tough
surroundings? Here is some information to think about.
See yourself as a dartboard. Everything and everyone else around you
may become darts, at one point or another. These darts will crush
your confidence and pull you down in ways you won’t even
remember. Don’t let them crush you, or get the best of you. So which
darts should you avoid?
Dart 1: Negative Work Environment
Mind the “dog eat dog” hypothesis where everyone else is pressing
simply to get ahead. This is where non-appreciative people commonly
– 10 –
thrive. No one will value your contributions even if you miss lunch
and dinner, and stay up late. Most of the time you must work too
much without getting help from anybody else. Stay out of this; it will
ruin your self-esteem. Competition is at stake anyplace. Be fit enough
to compete, but in a levelheaded competition that is.
