Description
I’m not sure which side of the fence I sit on in the ‘there’s nothing new
under the sun’ argument. It’s certainly true in Network marketing.
Most products contain information that has been rehashed – a new slant
has been put on it and it’s been given a catchy title (it’s all about catchy
titles these days) but although it may be better written and the links to
relevant sites are new – the info probably isn’t. Nothing wrong with this.
As a customer you simply need to realize that you’re not likely to find any
new information in a big launch. Sure – you may find info that YOU haven’t
come across before but it’s highly unlikely to be new to everyone that reads
it. This is true of most things in life – the difference is that in Network
marketing many things are touted as an ‘amazing breakthrough’ or ‘secrets
revealed’.
The Beginning
The information contained could still be very valuable of course, but not
new.
And so top marketers have realized that if they want to sell a product they
should put a ‘new’ slant on it.
It works something like this. Author comes up with a product. Sells
product. Product gets old. Product is forgotten about by even those who
first bought it.
Then someone gets a hold of it. Could even be the original author. Knows
it’s an older product, but decides to “re-vamp” it. Thus, an old forgotten
product that is still useful gets re-announced and made re-valuable, as a
new product.
In other words, you take a product and give it a make-over. Give it a new ecover (electronic cover), make a few changes to the interior of the e-book
file, and viola! A new, yet old, product emerges that markets well, and can
make you tens of thousands of dollars.
It’s been rehashed. It’s like a divorced man – it’s been to the gym, got in
trim, had a new haircut, got that broken tooth fixed and now it’s ready to be
offered again
