Description
Introduction
Any Internet marketer knows traffic is the lifeblood of all online business
ventures. Just because you build it, doesn’t mean they will come. Building
traffic alerts people, and the search engines that a website is on the
Internet. Without traffic, there are no buyers. Without buyers, there is no
income, and without income, there is no business. Even if you’re not
directly selling a product, solely making money on ad clicks, without people
there to click the ads, you’re not going to earn any income.
This eBook will walk you through the basics of traffic methods you can use,
both free and paid, to drive traffic to your website. None of these methods
are guaranteed to bring you millions, and none of these methods will
present overnight success. No matter how you cut it, Internet marketing
takes hard work, and will not bring you instant riches.
In this book, I’ll discuss various free and paid methods of building traffic
and their advantages, as well as a bit of information about how you can use
each of these to expand your business. We’ll also cover how to make sure
you’re getting the most from your paid campaigns, to ensure you’re getting
a good return on investment (ROI.)
Essential Traffic Methods For Internet Marketers 4
Free vs. Paid Traffic
You don’t have to pay to advertise your website and bring traffic to it. In
fact, there are a number of methods, namely social media related, that
enable you to drive traffic to your website for free.
However, free of monetary investment doesn’t truly mean free. Something
many Internet marketers forget is that time also equals money. If you’re
starting out on a small budget, you’re going to have to invest more time to
get your business off the ground, but at some point, the time you spend
becomes just as valuable, if not more so than the actual money you’re
“saving” by using free traffic methods. You’ll have to decide what the trade
off is for you, and whether or not you can really afford to invest money into
advertising.
Another point worth mentioning about free traffic is, you’ll likely have to
spend a great deal more time before you will see results that make a
difference. Though paid traffic won’t necessarily have instantaneous
results, it generally produces quicker results than by using paid traffic
alone.
Ideally, paid traffic is the best option to really get the business up and
running. For people who have a limited budget, it is best to use a
combination of free and paid methods to get the best results in the
shortest amount of time
