Description
Before there was Facebook™, there were other online social
networking sites such Friendster™, MySpace™ and Hi5™. Social
networking sites were the next hot thing in the web 2.0 era, where not
only could people pour out tons of user generated content with ease,
they could share it with their “friends” or online social contacts.
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Intro
As the number of users increased and the growth of Facebook
boomed, so did the number of applications for Facebook. You could
install apps, play games, chat and even share and upload photos to
Facebook.
The business minded people began to see the potential in Facebook.
They began looking into ways one can monetize or grow one’s
business through the Facebook platform.
Now, with over 500 million users, Facebook’s potential for businesses
to grow cannot be ignored. With the recent introduction of Facebook
Advertising and Facebook pages, businesses can list their own official
fan pages on Facebook to connect with their customers and grow
their businesses.
In the next section, you’ll look into the power of Facebook
Marketing!
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Chapter 2:
Basics Of Facebook Marketing
Synopsis
Facebook marketing is literally means using Facebook to market your
business, build traffic or grow your leads. It is a branch of Social
Media Marketing, where marketers tap into a multitude of social
media platforms such as social networking sites, video sharing sites
or micro-blogging platforms to grow their business.
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The Basics
As mentioned earlier, Facebook has a useful feature called Fan Pages
where any business can list their business on one of these pages, add
fans and provide content to them.
Once you have created a huge following, you can use your fan page to
connect with your customers and prospects through a wide variety of
functions such as posting on your “wall”, asking them questions or
posting up videos, photos and content of interest to your niche.
The best thing is, whenever you post something on your Fan page
wall, all the users who “liked” your Fan page will see it on their news
updates.
Any actions which a fan takes on the fan page such as post on the wall
will be seen by all their friends, so there is huge potential for viral
marketing
The fact is this… If you fail to tap into the power of Facebook
marketing, you’ll potentially be leaving tons of money on the table
