Description
What Is Internet Marketing
If every age in history could be called by the greatest invention of that time, this would
definitely be called as the Age of the Internet. The Internet has proliferated each and every
aspect of our being, and indeed, it has given a whole new dimension to the way we live on
the planet. Today, for each and every thing, whether it is just about buying a toothbrush to
spreading global awareness about the growing hole in the ozone layer, people are using the
Internet as their medium. And, the Internet has proved to be an unrelenting medium,
unfalteringly providing people what they are looking for.
Of all these different purposes that the Internet world serves, there is one very important
trend that has caught on of late. This is the trend of selling and buying things over the
Internet. A whole parallel world has spawned up here, a world of online entrepreneurs, who
are making money out of selling things over the Internet. The money that is transacted here
is immense.
That is obvious. With such a huge population in the online world, it is understandable that
the businesses here are huge. Below are some facts and figures of the online marketing
industry as they stood in 2008. The situation has only improved since then.
Continent People Using the Internet
1. Asia 578.6 millions
2. Europe384.6 millions
3. North America 248.2 millions
4. Latin America 139 millions
5. Africa 51 millions
6. Middle East 41.9 millions
7. Australia 20.2 millions
These statistics indicate that the vast majority of the people in the world are online right now.
They are consistently using the Internet as a medium of exchange. It is certainly no wonder
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then that so many online marketers are trying to create a niche for their products in this
world.
InternetWorldStats.com says that 20% of the world are already on the Internet. They are
using the online world in different ways, such as for communication or entertainment or
networking or business. But the figures are definitely heartening. It means that 1 in 5 people
in the world are using the Internet in some form or the other.
If we look at individual statistics, then we can see many more positive trends happening with
the online world. Japan, for instance, has grown in the Internet world by leaps and bounds. It
is among the most prolific countries in terms of Internet usage. Almost all Japanese
households spend at least 10% of their budget on the Internet. On an overall scale, all over
Asia, the money generated through online shopping has already crossed the $168 billion
mark annually. Another Asian nation, South Korea, has the reputation of having the highest
percentage of people who shop over the Internet. In this tiny nation, 99 in 100 Internet users
do their shopping over the Internet. That is definitely an awesome number.
All of these things have created an upward trend in the world of Internet advertising also.
Internet advertising has become a complete industry in itself today. We are already spending
about $100 billion globally on advertising on the Internet. This is a mind-boggling figure!
So, how do all these facts and figures help you for your personal growth? Right now, one of
the most important things on most people’s agenda is to have a safe source of income—all
have a bad taste in their mouth after the economic meltdown of 2008 during which company
downsizing had become the norm—and a source of income that promises a steady growth.
People have tried various options for making money, but it is the Internet world that seems
the most lucrative option in today’s world. This is definitely helped by the fact that a lot of
people right now are doing business over the Internet. The initial reservations in shopping
over the Internet have petered down, and now the Internet world is certainly a safer haven
with so many tools having made their presence. It is quite understandable that now people
actually look forward to buy things over the Internet. It helps them in many ways, especially
they get to know reports of the products they are trying to buy, which helps them to make a
better buying decision.
Personally, this could be a great way for you to make some interesting sums of money over
the Internet. You could have a steady stream of income and spend more time with your
family, because the Internet marketing entrepreneurs do not need to venture out of their
homes if they do not want to. This could be highly beneficial to you for more reasons than
you think.
Mentioning all of this at the very outset was with the intention that you realize that the online
marketing world is a very lucrative option, and it is certainly something that you could
consider. You must give it a try if you have not done so already.
We shall come to grips with some concepts of the Internet marketing world in the further
sections of this chapter.
