Description
What Is Internet Marketing?
When you promote products or services over the internet, you
are engaged in internet marketing. This also includes electronic
customer relationship management (ECRM) and digital
customer data management. Both are an important part of
business today.
The internet has truly revolutionized the way business is done.
Marketing using this medium means businesses can reach a
wider and even global audience without having to spend as
much. It is these advantages that lure more businesses to
conduct internet marketing strategies. In fact, it is an important
component in a company’s overall business model.
There are plenty of methods that come under the broader
category of internet marketing. However, all of these are
designed to do one thing – increase site traffic. More people
visiting a website means more exposure to the goods offered
there. In effect, this has consequences as regards to the
amount of money the company makes. Strategies for internet
marketing seek to add more quality leads and potential
customers to a website.
Page ranking is among the main concerns of internet marketing.
Nowhere else do people flock to the internet than search
engines. This is why it is important to literally stay on top of
competition. As such, many tools are used to develop a site in
such a way that attracts more visitors.
7 Internet Marketing Mechanics
Other things that may be used include better web design and
keyword research. Targeting the right keywords does wonders
in luring more quality leads which translates to more profits.
Websites also have to strike the balance between form and
function.
As with other types of marketing, internet marketing requires
some careful research to get the best results. Checking how a
current campaign is also a good idea.
8 Internet Marketing Mechanics
What Is Affiliate Marketing?
When you need a hand at marketing your goods online, you
would best get it from affiliate marketing. In simple terms, this
involves a revenue-sharing venture between a site owner and
an online merchant. The merchant’s products are promoted
through the owner’s site by placing ads and links.
As mentioned earlier, profits are shared by both parties. How
this is done depends on the agreed upon method. They may use
one of three ways.
o Pay-per-click – In this arrangement, a payout is made every
time a potential customer clicks on a link placed on the
site. The amount that site owners can earn here depends
on the agreed-upon commission by both parties. This
amount may be transferred right away or through a
regular schedule.
o Pay-per-sale – This time, profits are shared every time a
customer makes a purchase on the merchant’s site
through an affiliate link. In return, an affiliate might earn a
commission based on a flat rate or a certain percentage of
the product’s price.
o Pay-per-lead – Every time someone registers on the
merchant’s site as a potential customer, affiliates earn a
certain amount with this type of deal.
Marketing through affiliates benefits both parties. Merchants
do not really have to do anything in this arrangement. This also
saves money since they do not have to pay up if nothing is
9 Internet Marketing Mechanics
happening. On the other hand, site owners could use their
revenues to maintain their site. With enough effort, some may
even work as full-time affiliate marketers
