Description
By using mobile marketing the individual is able to easily create
campaigns and execute them to ensure direct delivery of the messages
to the recipients within the shortest time limits possible.
The element of cost also makes this tool very attractive indeed as cost
for the text messages are usually nominal and cheaper when
compared to other more conventional advertising methods.
Another advantage tagged to the cost is that with the increase of
volume comes the decrease of cost incurred.
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The Basics
Being able to reach a huge target audience fairly quickly and
definitely is important to the element of effectively delivering the
required message.
This is an important feature because most other advertising methods
are not able to guarantee as similar or higher receiving ratio. The
response rate when using mobile marketing is also much higher when
making comparison with other mediums of advertising.
Mobile marketing also allows the individual to design the content
which is targeted to individual who are interested in it, as the
customizing feature is available and similar to brand messaging.
Accessibility is also a non issue as the recipients do not need to be
linked to any particular electrical tools as the tool implies only a
mobile phone is required. This is of course a practical option as most
individuals today own a mobile phone. Tracking the campaign results
is also easier through the mobile marketing tool as the downloads,
page visits, customer opt-ins and many others are immediately
visible
