Description
Getting Started
If the money is in the list, then the magic is in the squeeze page.
When people land on your squeeze page, there are a few important
components that work together to either pull in visitors, or turn them away.
The first of which is your headline, bullet points and overall design.
But there’s another incredibly important component that works towards
engaging your visitors and enticing them into becoming confirmed
subscribers, and for many new email marketers it’s ultimately one of the
things they tend to overlook.
Of course, we’re talking about your incentive offer!
Otherwise referred to as a “opt in bribe”, this offer needs to instantly appeal
to those visiting your page.
“You are basically exchanging information – your visitor gives you their
name and email address becoming a subscriber of your newsletter, and in
turn, they receive a free offer of some kind.”, Kate Anderson from
Mainstream Ventures says. “You need to make sure your incentive offer is
valuable enough to essentially “buy” their information”.
WHAT you offer is just as important as knowing WHO you are offering it to.
Opt-in Secrets: Creating An Irresistible Incentive Offer
http://www.Your-URL.com
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In order to create an incentive that will truly connect with your target
audience, you need to survey your market and understand what they are
interested in, and what they really need.
Evaluating your market is very easy to do, in fact, you can analyze your
target audience in a matter of a few minutes, and be able to come up with
an incentive that they’ll find absolutely irresistible. Depending on your
niche, you could begin to survey open discussions and conversations by
joining related community boards and forums.
Valuable Resource >> http://www.Big-Boards.com
Not only are forums incredible tools at helping you define what’s important
to your market, but often times you’ll be able to generate fresh ideas for
follow up products and services based around existing demand.
And that’s important. You really want your incentive offer to represent
your marketing goals. The first offer draws in subscribers, and then follow
up offers maintain the momentum, helping you maximize your income from
a targeted sequence of offers and campaigns.
This means that your incentive offer MUST be very relevant, and targeted
towards what the majority of your market would be interested in.
Another great way to survey your market is to become an active member
of popular social media sites, including Twitter and Facebook. Not only will
Opt-in Secrets: Creating An Irresistible Incentive Offer
http://www.Your-URL.com
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you be privy to industry changes, but you’ll be able to keep a pulse on your
market and determine what types of products and services are a good fit.
Never assume that your market consists of one specific segment, but
instead, take a closer look to evaluate the many different groups within
your audience.
For example, when I created a newsletter around the work at home
industry, I knew that there were people from many different backgrounds,
and while they were all interested in finding legitimate work from home,
they weren’t all interested in the same type of work at home job.
I had subscribers joining my newsletter for information on telecommuting
positions, and others would join in the hope of obtaining guidance and
information on how to start their own home based businesses. While every
newsletter should have a specific focus, smart email marketers know that
by segmenting their lists, they’re able to maximize their income by creating
tailor made emails focusing on specific groups, leaving no one out.
You want your incentive offer to be targeted towards the majority of your
market, but also be flexible enough so that it appeals to everyone.
Let’s take a look at just some of the ways that you can create a high
converting squeeze page offer.
