Description
Introduction
Over the last 15 years, internet marketing has exploded exponentially. Every year,
tens of thousands of people jump into it.
As these people learn more and more, it doesn’t take long before they learn
about SEO. It’s by far the most popular free method to drive traffic.
The problem with SEO is that roughly 95% of search engine traffic comes from
Google. So when Google changes its algorithms around, tens of thousands of
websites fall into oblivion overnight.
Lucky for you- I’ve figured out how to prevent that from happening. Whether
you’re just getting started with SEO or have been doing it for years- this book can
help you out.
NOTE that this course is not extremely complicated, and the real “meat” of where
to go from here is not extremely detailed. That’s because I think that SEO isn’t
nearly as complicated as most marketers make it out to be! You just have to
follow a few rules and you’ll be doing much better than most of your competition.
Without further ado, let’s get started.
Why do SEO?
There’s a reason why SEO is by far the most popular free traffic method online. In
fact, there are several reasons.
For one thing- it can create HUGE passive income streams. Once you have a
website ranking at #1 for its keywords, it will make money day in and day outwhether you work on it or not.
Now this isn’t to say that you should never touch it again. It’s just saying that it
won’t constantly need your attention like paid traffic campaigns do.
Another reason that people like SEO is its CHEAP. You don’t need a huge budget
to get started. In fact, all you really need is a few bucks for your domain name and
hosting.
Building backlinks, writing articles, creating videos- these take a bit of time, but
no money (unless you outsource them). And since most marketers have more
time than money, this is a good way for them to drive traffic.
Finally, search engine traffic is EXTREMELY targeted! These days, people go to
Google when they have a problem. Weight loss, divorce, money, heart disease,
misbehaving kids- Google has the answer to everything! You just plug in your
question, hit the Enter key, and Google helps you out.
And guess what- if your website is at the top of the listings, YOU are the one who
has the chance to help that Google user.
That sounds like a business opportunity to me.
But here’s the thing- the online world changes daily. This includes search engines,
and how business owners can use SEO to drive traffic.
To prove that, let’s take a look at how SEO has changed over the years
