Description
INTRODUCTION
Social media – it is probably the most phenomenal invention ever conceived by man since
the birth of the World Wide Web. And even though earlier versions of online communication
have flourished since the earliest days of the internet, nothing compares to the versatility,
ease of use, and fun factor of social media.
So what is social media? These are websites that are designed to allow people to connect to
one another in a unique and brand new way. Users can keep their contacts updated round
the clock. Graduating from the primitive text-form updates, users of modern social media
sites can now also upload photos, video clips, slideshows, and music.
Some of the most illustrious examples of social media include Facebook and Twitter.
The trend of social media created something unprecedented in history – an online social
community composed of millions of users around the globe. With social media, you have the
power to reach people anywhere on the globe where there is internet connection.
And the world of business and commerce is not slow to realize the profit potential of social
media. Businessmen and investors quickly realized the huge potential that social media
holds. They are particularly interested in the ability of social media sites to reach almost
anyone.
Yes, businessmen saw social media as a potential advertisement channel – a powerful
advertisement channel that might rival the influence of television advertisement.
Now, businessmen are effectively using social media sites to advertise their products and
services. They also use social media to gather useful information which they can use for
their marketing strategies.
For instance, businessmen can use social media sites to perform a low cost survey
campaign. Never before in the history of business has surveying been as cost effective.
Moreover, social media sites allowed businessmen to reach more people than ever before.
But for a social media site to serve its purpose, one must know how to use it properly. Take
note that social media is a double-edged sword. If wielded correctly, it can propel your
business upwards. If used wrongly, the effect can be the opposite.
And that is why we offer you this eBook. In this eBook, you will find 200 unique and useful
tips that will help you make use of social media in the most effective way possible. With this
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5 Social Media Power
eBook, you will be able to use Facebook, Twitter, and Youtube as effectively as successful
businesses do.
So let us get started…
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6 Social Media Power
GENERAL BASICS
1 Be an eye-candy
Keep your social media page looking attractive. This is one of the best ways to attract more
subscribers and viewers. Moreover, your viewers will think that you pay a lot of attention to
quality if your page is always in top shape.
2 Be active
A social media page must never be stagnant even for only a short period of time. If your
page has no activity, your subscribers will likely leave. Always think of new and interesting
things to post (you can hire someone to do this for you).
3 Be polite
With a personal social media page, you can say that you are entitled to your own opinion.
But since you are representing your business/company, it is important that you maintain a
peaceable attitude.
4 Be professional
You are advised to connect with your subscribers. But you must keep a professional
relationship. You should also exercise professionalism in the posts, comments, and
multimedia content that you upload and post.
5 Be watchful
You cannot control how your subscribers will behave. They may post hate comments,
destructive comments, and they may argue with one another. Always be on the watch and
take appropriate action as soon as possible.
6 Be interesting
Blog posts that talk about business offers, product offers and services can be really dry and
boring. You have to think of ways on how to make dry topics sound interesting
